Email Marketing, B2b Branding, building relationships with your AutoResponder.

Using your AutoResponder

By Brian C Nissen,

If your in business, you will be wanting to concentrate your time providing product or service to your customers and not having to spend time marketing.

There are so many ways to market your business since the invention of the internet and its ever increasing ways to promote company business, so you’ll not be wanting to miss out and give that opportunity to your competition.

If you do not have your own website, with an automated message system to track, build and boost your company brand, then your already missing out. And its not just websites, there are many forms of social media that companies are benefiting from everyday. Not having a Facebook page is now becoming a social no no for companies that want to sit back and enjoy the benefits of social media and advertising.

Regardless of what you think about Facebook, its a little like Bovril to many people you either love it or hate it, but whatever your views on it there is no doubt that Facebook is now a necessary part of building a brand for your company both locally and globally.

Should Marketing be hard work, ………………hell no, nobody wants to spend all their time marketing no matter how small or large your company is, with social media at every-bodies fingertips.

b2b Branding Your Business in Email MarketingThink….. How much easier will it be for you to build, track and boost your business if you could run your marketing programme on autopilot?

With your marketing programme running automatically for you, you would not just sit back and relax, you will be working hard, and wondering where you will find the time to relax, as you watch your sales spiral. You should be concerned with employing more staff and getting more work done, instead of wondering or worrying about where the next job is coming from.

So stop dreaming about much-needed vacations, and start building relations with your customers, drumming up new business, and getting to know your customers utilising the power of the internet and social media.

I wonder how many people reading this have spent fortunes on seo trying to get to first page on Google, spending fortunes battling on Ad-words just to get your adverts seen and clicked on, only to find that visitors have come to your site and bounced right back of, all at your expense.

All the major companies in any industry who use their websites effectively, are combining their online presence with social media . They are aware how fickle the digital customer is. The digital customer is not like the high street shopper, they do not walk into your shop and give you the opportunity to give them your sales pitch.

Digital customers come to your site to gleam information before going on to the next site to see what they can find there.

If your spending fortunes and working hard just to get visitors to your site, you really can’t afford to just let them bounce off and go somewhere else.

You need to catch their details and send them information that they can read later in their off time, when they are not busy searching, you need to keep in contact with them and send them interesting, educating and promotional information about your company product or services.

An auto-responder is not going to bring new visitors to your website, but handled correctly it can encourage the visitors you do have to leave a message so you can get right back to them and contact them with your company information and starting building a rapport and begin branding yourself as an expert in your field.

What is an Email Auto-responder?

I explain an auto-responder simply as a digital answer phone message for websites, its a way a visitor to your site can leave their contact details , just like they would leave an answer phone message over the phone, so you can get right back to them and give them the personal touch which all customers love.

Essentially your auto-responder, can leave an automated series of emails that will help you attract more prospects, and give those prospects some value, it can help you build credibility, build rapport and essentially attract new prospects who will want to do business with you.

An auto-responder is email marketing set on autopilot.

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How to use an Autoresponder?

The big question on most people’s mind is what is an autoresponder and how would I use it, “What should I write in my emails?

Put it this way. Lets use the argument that you find yourself positioned in front of a large group of interested customers to your business, whatever your business may be… You now have the potential of speaking to a group of interested customers that want you to tell them a little about yourself anf what you do.

You want to give them your very best presentation. So first ask your self “What could you say to those prospects?” What is it that you could you say to them that would encourage them to like you and want to do business with your company?

These are the things that you would say are your best selling points, so start by writing these down or hiring a writer to write them for you.

You can use your email autoresponder to deliver these letters selling, automatically and on full autopilot to point out your benefits to your prospects, who have visted your website looking for information.

They have subscribed to your list because they sincerely want to hear from you. So imagine that your email autoresponder is going to send out your best sales pitch and write your specific messages and deliver your pitch to your prospects , you can send  information to educate and entertain you prospects, and you can  do this 24/7 at the exact right time that your prospects want to hear it, when they subscribe.

Just Ask yourself Two simple Questions before your write your email autoresponder letters:

1. What do your prospects care about?
2. What are the reasons they should do business with you?

The prospects subscribing to your list just want to hear from you:
“What’s in it for me?”
So you can now show them how they will benefit in doing business with you. If you can show them how you understand their problems and how you can help solve their problems, this will make your prospects much more likely to open and read your emails.

Branding Your Business
Branding Your Business

Lets use an example:
Let’s just say you are selling Autoresponder services just like I am doing with you today, here at You will be wanting to turn your prospects into avid readers of  your emails and lead them into being fully satisfied customers, that will use your your email autoresponder service to build, track and boost their sales .

You will realise that your prospects come from  busy companies large or small and home based business, lone traders and owners who are interested in saving time, increasing their marketing power, improving realtionships and building their business.

So your selling points are going to include showing prospects very much like yourself how you can help them sell more and save time.

So an email that you may use in your autoresponder is simply :

“How You Can Sell More In Less Time with AutoResponders”

This is not rocket science, its just plain and simple, a little psychology in  sending a message to your market that they would be interested in. “what’s in it for them”.

You can include, what we call a capture form on your website, that is simply a piece of code that we give you in html or javascript that you can copy and paste onto your website. You provide your visitors with an offer that will save them time and educate them with money making tips, advice and other marketing advise that can help them .

Then when they fill out the form, they get the emails sending them all this information and advise, and its all done on autopilot, just set it up and leave it.

You may want to include other tips and advise on how businesses can close more sales by simply automating their lead generation and automate follow up messages with clients also.

Then just include a link back to your sales page or web site so that your visitors and prospects can learn more about your company and the products or services you provide.

So what makes this type of email letter effective?

The visitors to your website are your prospects and they want to know how you can help them to save money and show you how to close more sales, using the autoresponder. This is why they have subscribed to you and asked for more information.

So then the information that you send them will  include some helpful tips that they will be interested in, that educate and are also entertaining which in turn will encourage them to read them your future emails. Your emails will also  direct your prospects right back to your sales pages and web site at a more relaxed time where they can sit down and read your messages , instead of glimpsing and bouncing off to another site.

You can try some simple tips in your emails that we have found give better success rates:

1) Tell and Ask.
Here you can simply let your prospects know more about what is up and coming in your business  to give them an interest and encourage them to look forward to your future emails. You can involve them somewhat by asking them to reply and tell you where you could be most helpful.

This gives you the heads up on what they want to know and helps you collect more ideas ideas for creating your future emails.

2) Solve Problems
You will be wanting to help your prospects solve their actual problems and show them how by using your service, they will benefit directly. You can educate your prospects with helpful tips. This in turn will help build your credibility and establish you as an authority in your line of business, and be somebody they can trust.

3) Share Results
Here you can write about how your particular service has helped solve your a past customer’s problems. This will enable you to provide insights and examples into how your service has been able to create results, and save time, make more money,for your present customers.

It is always positive to also share any of your customers testimonials.

So if you have a question about using our email autoresponders for your business? Please feel to ask me in the comments section below. I will be more than happy to personally answer any question I can.

autoresponderBrian Nissen is an email marketing expert providing news and advice relating to TrafficWave’s email autoresponder services, and  email marketing, b2b branding, and graphic design in general to businesses worldwide through his company, and Online blog at


So please any Questions? Feel free to ask me in a comment below. I reply daily to the questions from our readers.

Article by Brian C Nissen

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Comments 9

  • Back in the day, I used an autoresponder all of the time. With today’s spam filters, I found that it was more work for me in the end when it was supposed to be an automatic thing. Nice write up, however!

    • Hi Jason, thanks for your comment, it does go to show why its important to you use a modern autoresponder service, as you will find your emails are much less likely to get blocked by your ISP.

  • Excellent article! We will be linking to this particularlyy great article on our website.
    Keep up the good writing.

  • First of all I would like to say excellent blog!
    I had a quick question in which I’d like to ask if you do not mind.
    I was interested to find out how you center yourself and clear your mind before writing a newsletter.
    In getting my thoughts out. I do take pleasure in writing however it just seems like the first 10 to 15 minutes are lost just trying to figure out how to begin. Any suggestions or hints?
    Many thanks!

    • Hi Georgia, spending a few minutes meditating before writing is a great way to clear your thoughts, however if you do plenty of research and plan your article or newsletter with titles and sub titles makes it easier to concentrate on what you wish to write about.

  • Bookmarked!!, I like your website!

  • Super-Duper site! I am loving it!! Will be back later to read some more. I am bookmarking your feeds also.

  • I quite like reading through a post that can make men and women think.
    Also, thanks for permitting me to comment!

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