Autoresponders – Why You Should Use One
written by: mitchelep123
Ok so you chose a domain name, and bought some hosting and your site is now live.
Now if your getting visitors to your site, then you know this was no accident, “If you build it, they will come” is a great line in a film, but getting visitors to your website takes a lot of work, or a lot alot of money….
So if your starting to get seen by the search engines and beginning to get visitors who are reading your content, then your going to want to maximise the conversion of visitors to sales. Your not going to want your visitors to escape without being able to sell them your products or services.
Knowing how difficult it is to get set up in search engines and get visitors to your website, anybody who succeeds in doing this and then gives these visitors away to google ad-sense for a very small nominal fee, makes my mind boggle….. Why would you do that?
We need to welcome every visitor to your site and offer them prizes, newsletters or promotional messages to keep in touch with them and be able to contact them, build relationships, create rapport create trust until they decide to buy from us.
This is why we need an auto-responder, There are many good auto-responders on the market Trafficwave and Aweber being two of the best I know.
You can see why there is a need to have a way to remain in touch with your visitors, to create relationships with them and make them aware when you have new content to offer on your site.
How do you do this?
With an autoresponder service like Trafficwave or Aweber for email-marketing.
An auto-responder has got to be one of the best tools at your disposal to build relationships and create rapport with your website visitors.
So if you’re wondering what an auto-responder is or your just not familiar with how they work, read on…………………..
At some point, you may have got to a web page then a few seconds later a new window appears offering a free report or even newsletter. To read it, you are told to enter your name and email address and it will be delivered to you free of charge.
The marketer behind this is aiming at getting you to subscribe to his or her weekly reports and whatever you see is just an incentive. The subject of the newsletters could be anything from health and fitness to cooking or martial arts to fishing.
Now many of you like myself may not like the idea of pop up ads, they do have great results but I use a web form and I just pop it in my page margin or somewhere appropriate on my web page, I just create the code in my Trafficwave autoresponder and simply pop the code on my website.
With an auto-responder, like Aweber or Trafficwave you can easily keep your subscribers informed and develop good relationships between yourself and them. This builds trust in the mind of your prospects and increases the chances of them buying from you.
It has been shown that new prospects buy from companies after the seventh, eighth or even tenth follow up email, so an auto-responder is the best way to achieve this.
In a nutshell, some of your subscribers will ignore you, and may even unsubscribe, but soon you will get some great loyal followers and buyers from the members of your list. Your list can grow very quickly so this is why I use Trafficwave because it has one set standard price, and they do not increase the price according to how many subscribers you have like many other auto-responder companies do, so check this out before choosing the company you wish to use.
The truth is, and you may have heard or read somewhere that money is in the list.
Well, there is something to it more than just building a list.
That is the role of an auto-responder is in creating good relationships
The money is in the relationship you build with your subscribers.
So finaly, I’d like to just say, it is good to understand your audience.
Actually, the key to successful marketing is knowing the people you are serving. You can even keep asking them what they want, their opinions on your product and offers, get great feedback and even get some suggestions to give them better products.
Once you get all this information, you will be able to deliver exactly what your customers are looking for, and keep in touch through your auto-responder.
The best thing about email marketing is that ultimately, it is a win-win situation.
written by mitchelep123
Published by Brian Nissen - Visit Our Website