Fine Line Wrinkle Cream

How can your Competition help you succeed?

How to Legally Steal Your Competitors’ Market Research

written by: James Darvell

competitorsYour competitors are an important part of your market space. It’s important to understand your competition and look at what they are working on if you want to stand out. At the same time, they can save you a lot of time and effort. For all our emphasis on research in this series, trial and error still play a large role in marketing. You can learn a lot from mistakes as well as successes, but of course it can be costly to make mistakes. But then, nobody said they had to be your mistakes…

On the Internet, there are tools that make it easy to put your competitors under the microscope. You can learn which marketing tactics were successful, and which backfired. Using this knowledge, it becomes a lot easier to make your own campaigns more successful.

There is so much data available online that you could easily get lost. In market research, there comes a point of diminishing returns, where further research does not mean better results. At that point, you’ve already gained the important insights, and it’s time to start working on your own campaign. Your ultimate goals in competitive analysis are:

1: To discover what worked for your competitors, so you can emulate their success.
2: To discover what failed, to save time and money.
3: To identify a “competitive gap” – and this comes back to differentiating your brand and developing a solid USP.

Examine Changes to Your Competitor’s Website

Austin_Web_Design_FirmBy looking at your competitor’s website, you can see the messages that they are broadcasting right now. But it’s hard to tell if they are successful or not. To get a better idea of what works for your competitors, you must see how their messages change over time. As they try different marketing approaches, they will keep the messages that work, and eliminate the ones that don’t.

If you could see the changes on their site over the last several years, you would be able to gain a big insight into their different marketing experiments.

There is a service on the Internet called the “Wayback Machine” that archives websites regularly. It takes snapshots of the pages of most websites from time to time – more popular sites are sampled more often.

Visit http://www.archive.org/ and type the address of your competitor’s site into the search field. You will then see a calendar page with links to all the different snapshots for that site.

Spend some time looking at the different versions of the site, and spot the changes. Which elements have remained constant, and which ones were removed?

Track the Changes in Your Competitor’s Adverts

00003Another useful service is SpyFu. SpyFu tracks the different Google Adwords ads that sites use. They show how an ad has been altered over time, and that makes it easy to steal their best ideas and eliminate their mistakes.

After you have examined multiple competitors, you will be able to pick up the commonalities between their different approaches. You will develop a deep understanding of what works and what doesn’t within your market space.

So far, we’ve been examining how your competitors have responded to the market. The next step is to examine how the market has responded to them.

Understanding Your Competitor’s Audience

01 ad 1Different individuals interact with a company in different ways. Some people are intensely happy with a company and sing their praises whenever possible. Others hate them, and spout volumes of bitter prose whenever their name is mentioned. It’s not possible to tell much about a company from the comments of a single individual.

But when you look at several individuals, you will begin to get a good understanding of how the market is responding to them. Sometimes, the response will be overwhelmingly positive. Sometimes it may be negative.

Then there is the interesting case of a polarized market, with strong fans and haters. This divide usually indicates the presence of distinct market segments. It’s a great idea to dig a little deeper and profile the customers who like and dislike your competitor.

This will help you to discover new opportunities in the form of different customer groups you can appeal to – and this works into the idea of the “competitive gap”, which we will explore later.

As well as gauging the market’s general response to your competitors, you can also measure their response to specific products or services, and different marketing messages.

Read Your Competitor’s Blog Comments

If your competitor has a blog with comments enabled, it’s a great way to gain insight into what people think about their marketing messages. But bear in mind that most companies vet these comments, and will eliminate the negative ones. So while this data is useful, it is often slanted to show the company in a positive light.

Facebook Pages and Groups

facebookIf your competitor has a Facebook page, look at their posts and the comments that users have left on them.

LinkedIn Company Pages and Groups

People can leave comments on posts on company pages and in groups where the company has a presence. Examine how people respond in these comments.

Google Plus Pages

Google Plus is another place where users are able to leave comments about a company. In fact, it even allows users to leave full reviews, which can be very insightful. In this case, the company is not able to censor the public comments, so it’s a great way to see the negative reactions as well as the positive.

Review Sites

There is a variety of online resources for consumers to share reviews of companies, products and services. Well-known sites like the Better Business Bureau have been joined by an army of consumer sites. The best way to find them is to do a quick Google search for your competitor’s business name on Google. Look through the results and see how many reviews you can find. They are all useful data to inform your own advertising campaign.

Understanding the Competitive Gap

The “competitive gap” is a concept that can help you to compete effectively, even in a crowded marketplace.

Christmas Market in Paris.

By analyzing your marketplace, you can discover segments that your competitors do not cover well. You can also find benefits or features that consumers are crying out for. By crafting your brand and messages to appeal to these segments, and by emphasizing the benefits and features that your competitors do not provide, you will be able to fill this gap. You will become the natural choice for a large group of consumers in your marketplace.

Summary

By following the advice in this article, you can reap the benefit of all your competitor’s marketing trials without wasting a penny of your own money. You’ll be able to discover a position for your own brand which is unique. And you can learn how to attract customers who your competitors are driving away.

In the next article, we’ll look at how to test the insights from your market research so you can develop a winning campaign cheaply, and make your advertising budget go further. We’ll also cover how you can use Trafficwave to email offers to specific market segments in order to test the effectiveness of your brand positioning.

Article by James Darvell

Let me pay you $17.95 and show you how autoresponders can make you money.

 

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Research and using Your Autoresponder for demographics

Autoresponder; Telepathy Substitute Revealed

written by: James Darvell

autoresponderAt the end of the day, successful marketing could be described as telling people what they want to hear. Where marketers often fail is in assuming that we know what people want to hear. But the reality is that unless you are telepathic, you can never be absolutely certain what your customers and prospects are thinking. Short of telepathy, there is only one way to get a very good clear idea of what your prospective customers are thinking. Market research, this is often overlooked or even ignored, however its a powerful tool to ensure your marketing is effective.

Research is really an essential tool in all aspects and phases of marketing, including branding and direct marketing. A branding campaign is intended to mould and shape your customers ideas and assumptions about your company, your products, and your services. Without having a deep understanding of your customer’s thoughts, ideals and values, you will most probably miss the mark and get mediocre or even poor results.

Market Segmentation and Customer Profiles

Don’t let this title frighten you, lets have a look at what it means…

Before you can research your market, you are going to need to know who they are. It is a mistake to think of your market as some sort of homogeneous mass. In reality, any market is made up of highly unique individuals, be that at your local boot sale (swap meet), or ebay, Amazon, or your own personal website. It is well to recognise that there are strong similarities between all the individuals in any specific market place (customer profile), which makes it possible to break them down into groups or segments (market segmentation).

As an example, if we were to examine the market for digital whiteboards, we could start to identify specific segments:

Email marketing, B2B Branding

1: Teachers and college lecturers
2: Educators in the private sector (e.g. vocational training centres)
3: Business executives
4: Public speakers
5: Conference organizers

These are just a few of the groups that occur to me off the top of my head. Proper research is more thorough than this. You can work out the segments of your market by looking at your current and past customers, and using the information that you have to start drawing up a list.

Within these segments, you will have one or more typical group members. For instance, referring to the first segment in the list above (teachers), there are newly graduated teachers at one end of the spectrum, and tenured professors at the other end. They will likely have a very different interests and attitudes. They will both respond to the same branding message in a different way.

Each of these typical group members forms the basis of a profile that you will build. A profile (or persona) is a fictional person who exemplifies a specific, target-able section of the market segment. When you target this profile, you are targeting a lot of people at the same time.

Demographics and Psycho-graphics

So far, the profiles we have are pretty hazy. We know what the person’s role in life is, but how can we get a better understanding of who they are? The next step is to flesh out these profiles with some facts.

Demographics is one way to start filling in the details. Demographics is a statistical study of populations, and it is concerned with details such as age, education, income and background. These help to define a population, but they do not account for personality. Personality, needs, wants, attitudes and ideas are covered by psycho-graphics.

Demographic data is very easy to gather compared to psychographics. Websites such as Alexa.com, Quantcast.com, and Compete.com track demographic data from web users, and can give you detailed data for any site. If you type in your top 5 competitors, you will be able to get an idea of the demographics or your marketplace.

Psychographics are a little harder to research, but they have the greatest impact on your marketing. There are lots of fancy ways to research psycho-graphics, but perhaps the easiest way to do so is with a survey sent directly to your current customers. Survey Monkey is a web-based service that makes it easy to run surveys and collate the data to get a meaningful interpretation.

With the right survey questions, you will gain a lot of useful psycho-graphic data. You can discover the common attitudes of your audience to different topics in your field, and you can learn what they like and dislike, but most importantly, you can discover what motivates them. People are driven by needs, wants and pains. Unsolved needs, wants, and pains become problems.

Typically, your product or service should be helping people to solve problems, overcome pains and achieve needs and wants. That’s what makes you valuable to people in your marketplace, so it’s very important to learn what these needs and wants are.

Social Media and Facebook

email marketing, b2b branding

Social media is making it a lot easier to gather psycho-graphic data for the purposes of market research. As people publicly like other people, companies, and interests, it becomes easier to discover the connections between these facts. Facebook has a search feature called graph search, which exploits these relationships.

It’s a powerful feature that many are completely unaware of.

It gives you a huge insight into the views and attitudes of your market and competitors. Imagine if you were branding a new video games studio, and you were competing with Epic Games. You could search “interests liked by people who like Epic Games”. Facebook would show you the other interests of these people.

You could narrow it down further by adding some demographic information to the search, such as “Interests liked by people who are 30 years old and like Epic Games.” This gives us the following results:

* Jedi
* AK-47
* Karate
* Mountains
* Tattoo
etc.

If we type “Interests liked by people who are 22 years old and like Epic Games,” instead, we get:

* Angry Birds
* South Park: The Movie
* Squirtle
* Writing
* Electric Guitar
* Zombies

As you can see, it’s quite different.

By combining this information with the demographics, you can really start to flesh out the personality of the profile. We have an insight into what they would like, and what they would dislike.

Forums, Groups and Question Sites

email marketing, b2b brandingSo far, we’ve been looking at the personality and demographic categories of our market persona’s. Now we need to start getting specific by looking at what people are saying about the issues and problems in our marketplace. Go to sites like Quora, Yahoo Answers, and AOL answers, and search using important words related to your product and service. Look at the questions that people ask, and you can quickly get an idea of the problems people are trying to solve.

Next, look at online communities. Here are the most common types of online communities:

* Forums
* Facebook Groups
* LinkedIn Groups (for professional persona’s)
* Google Groups and Usenet (which you can access via Google Groups)
* Yahoo Groups

Spend some time browsing the posts on these groups and you will get a good sense of the character and attitudes of your market profiles.

All these data points are like the pieces of a jigsaw puzzle. When you put them together, you get a data driven picture of a personality. It helps you to understand who your typical and ideal customers are, and what motivates them. It’s an eye-opening exercise, and it will help you to understand your marketplace in more depth. You will be able to craft your marketing messages to create a bigger impact.

Email

As I mentioned earlier, a survey of your current customers will provide you with some of the most accurate data you could ever have. The best way to contact them all is via email.

Sending a survey to all your customers is very easy if you use an email delivery system or autoresponder. Autoresponders allow you to broadcast your message to your entire list with a single click, which is a lot more efficient than sending the messages one by one. As well as efficiency, using an autoresponder will result in a greater rate of delivery. Internet service providers often block your emails if you send too many in a short period. They don’t send you a notification or ask you what you are doing; they just block you.

That’s not a problem with an autoresponder service, as they use their own direct connection to the Internet to send emails with a high rate of delivery. Besides occasional surveys and polls, autoresponders can be used for email promotions, news, and other important business communications.

There are lots of different autoresponder services on the Internet. Trafficwave is an easy-to-use service that gives you all the tools you need at a fair price. Other providers charge for their services on a sliding scale that starts very cheap but soon becomes expensive as your email list grows. Trafficwave has one flat fee. When your list grows, the price stays the same.

Conclusion

So far, we have only covered one part of market research, but it has given us a vital insight into our marketplace. Next, we need to put our competitors under the microscope.

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Published by Brian Nissen - Visit Our Website

Email Marketing, B2b Branding, building relationships with your AutoResponder.

Using your AutoResponder

By Brian C Nissen, TrafficWave.co.uk

If your in business, you will be wanting to concentrate your time providing product or service to your customers and not having to spend time marketing.

There are so many ways to market your business since the invention of the internet and its ever increasing ways to promote company business, so you’ll not be wanting to miss out and give that opportunity to your competition.

If you do not have your own website, with an automated message system to track, build and boost your company brand, then your already missing out. And its not just websites, there are many forms of social media that companies are benefiting from everyday. Not having a Facebook page is now becoming a social no no for companies that want to sit back and enjoy the benefits of social media and advertising.

Regardless of what you think about Facebook, its a little like Bovril to many people you either love it or hate it, but whatever your views on it there is no doubt that Facebook is now a necessary part of building a brand for your company both locally and globally.

Should Marketing be hard work, ………………hell no, nobody wants to spend all their time marketing no matter how small or large your company is, with social media at every-bodies fingertips.

b2b Branding Your Business in Email MarketingThink….. How much easier will it be for you to build, track and boost your business if you could run your marketing programme on autopilot?

With your marketing programme running automatically for you, you would not just sit back and relax, you will be working hard, and wondering where you will find the time to relax, as you watch your sales spiral. You should be concerned with employing more staff and getting more work done, instead of wondering or worrying about where the next job is coming from.

So stop dreaming about much-needed vacations, and start building relations with your customers, drumming up new business, and getting to know your customers utilising the power of the internet and social media.

I wonder how many people reading this have spent fortunes on seo trying to get to first page on Google, spending fortunes battling on Ad-words just to get your adverts seen and clicked on, only to find that visitors have come to your site and bounced right back of, all at your expense.

All the major companies in any industry who use their websites effectively, are combining their online presence with social media . They are aware how fickle the digital customer is. The digital customer is not like the high street shopper, they do not walk into your shop and give you the opportunity to give them your sales pitch.

Digital customers come to your site to gleam information before going on to the next site to see what they can find there.

If your spending fortunes and working hard just to get visitors to your site, you really can’t afford to just let them bounce off and go somewhere else.

You need to catch their details and send them information that they can read later in their off time, when they are not busy searching, you need to keep in contact with them and send them interesting, educating and promotional information about your company product or services.

An auto-responder is not going to bring new visitors to your website, but handled correctly it can encourage the visitors you do have to leave a message so you can get right back to them and contact them with your company information and starting building a rapport and begin branding yourself as an expert in your field.

What is an Email Auto-responder?

I explain an auto-responder simply as a digital answer phone message for websites, its a way a visitor to your site can leave their contact details , just like they would leave an answer phone message over the phone, so you can get right back to them and give them the personal touch which all customers love.

Essentially your auto-responder, can leave an automated series of emails that will help you attract more prospects, and give those prospects some value, it can help you build credibility, build rapport and essentially attract new prospects who will want to do business with you.

An auto-responder is email marketing set on autopilot.

autoresponder,Email Marketing, B2B Branding

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How to use an Autoresponder?

The big question on most people’s mind is what is an autoresponder and how would I use it, “What should I write in my emails?

Put it this way. Lets use the argument that you find yourself positioned in front of a large group of interested customers to your business, whatever your business may be… You now have the potential of speaking to a group of interested customers that want you to tell them a little about yourself anf what you do.

You want to give them your very best presentation. So first ask your self “What could you say to those prospects?” What is it that you could you say to them that would encourage them to like you and want to do business with your company?

These are the things that you would say are your best selling points, so start by writing these down or hiring a writer to write them for you.

You can use your email autoresponder to deliver these letters selling, automatically and on full autopilot to point out your benefits to your prospects, who have visted your website looking for information.

They have subscribed to your list because they sincerely want to hear from you. So imagine that your email autoresponder is going to send out your best sales pitch and write your specific messages and deliver your pitch to your prospects , you can send  information to educate and entertain you prospects, and you can  do this 24/7 at the exact right time that your prospects want to hear it, when they subscribe.

Just Ask yourself Two simple Questions before your write your email autoresponder letters:

1. What do your prospects care about?
2. What are the reasons they should do business with you?

The prospects subscribing to your list just want to hear from you:
“What’s in it for me?”
So you can now show them how they will benefit in doing business with you. If you can show them how you understand their problems and how you can help solve their problems, this will make your prospects much more likely to open and read your emails.

Branding Your Business

Branding Your Business

Lets use an example:
Let’s just say you are selling Autoresponder services just like I am doing with you today, here at TrafficWave.co.uk. You will be wanting to turn your prospects into avid readers of  your emails and lead them into being fully satisfied customers, that will use your your email autoresponder service to build, track and boost their sales .

You will realise that your prospects come from  busy companies large or small and home based business, lone traders and owners who are interested in saving time, increasing their marketing power, improving realtionships and building their business.

So your selling points are going to include showing prospects very much like yourself how you can help them sell more and save time.

So an email that you may use in your autoresponder is simply :

“How You Can Sell More In Less Time with AutoResponders”

This is not rocket science, its just plain and simple, a little psychology in  sending a message to your market that they would be interested in. “what’s in it for them”.

You can include, what we call a capture form on your website, that is simply a piece of code that we give you in html or javascript that you can copy and paste onto your website. You provide your visitors with an offer that will save them time and educate them with money making tips, advice and other marketing advise that can help them .

Then when they fill out the form, they get the emails sending them all this information and advise, and its all done on autopilot, just set it up and leave it.

You may want to include other tips and advise on how businesses can close more sales by simply automating their lead generation and automate follow up messages with clients also.

Then just include a link back to your sales page or web site so that your visitors and prospects can learn more about your company and the products or services you provide.

So what makes this type of email letter effective?

The visitors to your website are your prospects and they want to know how you can help them to save money and show you how to close more sales, using the autoresponder. This is why they have subscribed to you and asked for more information.

So then the information that you send them will  include some helpful tips that they will be interested in, that educate and are also entertaining which in turn will encourage them to read them your future emails. Your emails will also  direct your prospects right back to your sales pages and web site at a more relaxed time where they can sit down and read your messages , instead of glimpsing and bouncing off to another site.

You can try some simple tips in your emails that we have found give better success rates:

1) Tell and Ask.
Here you can simply let your prospects know more about what is up and coming in your business  to give them an interest and encourage them to look forward to your future emails. You can involve them somewhat by asking them to reply and tell you where you could be most helpful.

This gives you the heads up on what they want to know and helps you collect more ideas ideas for creating your future emails.

2) Solve Problems
You will be wanting to help your prospects solve their actual problems and show them how by using your service, they will benefit directly. You can educate your prospects with helpful tips. This in turn will help build your credibility and establish you as an authority in your line of business, and be somebody they can trust.

3) Share Results
Here you can write about how your particular service has helped solve your a past customer’s problems. This will enable you to provide insights and examples into how your service has been able to create results, and save time, make more money,for your present customers.

It is always positive to also share any of your customers testimonials.

So if you have a question about using our email autoresponders for your business? Please feel to ask me in the comments section below. I will be more than happy to personally answer any question I can.

autoresponderBrian Nissen is an email marketing expert providing news and advice relating to TrafficWave’s email autoresponder services, and  email marketing, b2b branding, and graphic design in general to businesses worldwide through his company, TrafficWave.co.uk and Online blog at fine-line-wrinkle-cream.com

 

So please any Questions? Feel free to ask me in a comment below. I reply daily to the questions from our readers.

Article by Brian C Nissen

Email Marketing

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Social media Advertising

Social media Advertising

Traditionally Advertisement on the internet and online marketing used to be a reflection or just another channel of “branding” using the same passive advertisement mechanism companies have used to brand themselves in the public eye, on Television, Bill-Boards, Newspapers, Magazines and the like.

Companies used marketing professionals to create brand images and disseminated adverts using the available advertising mediums of the time and the public would passively receive them, as they sat watching television, reading or when out and about noticing billboards, and adverts wherever they were placed.

However the advertising game has changed.

Advertising is changing from being passive and becoming more active and interactive. The social media brand of advertisement has developed into a new style of communication between companies and their clients.
The general Facebook and social media communities are now developing and interacting with opinions on popular news articles, sharing their ideas, lifestyles and photos of their family, children and pets, and are opening up and engaging with companies and their brands online through social media channels such as Facebook and Twitter.

There is a constant increase in social media advertisement as more social media channels open up to cater for peoples creativity with photo, video, music and more. And all of this in a way that feels normal and natural to the consumer.
These social media channels open up new and exciting opportunities for advertisement and companies to build brand awareness, in a way that is more powerful than the traditional power of brand building that only used to be comparable with television advertisement.

Now people and companies can come together and join in with advertising to drive brand awareness, and create and empower advertising in a way that customers can to do the marketing for you.

Used correctly social media marketing can generate two way interactive moments in real time with your customers to help and assist companies to achieve their goals.

Most often the goal is to gain visitors to their website and develop brand recognition. However unlike traditional passive forms of advertising, social media taps into the ideas and concepts of your customers who become their own personal advocating marketing vehicle.

This is the power of social media marketing and how advertising and entertainment combine into the most powerful method of marketing in the history of advertising, even more powerful than word of mouth, which has up to now been the King of advertisement and the only source of advertising many small companies and sole traders have ever needed.

Companies are developing new and more modern methods of advertising through posts on social media channels and the content of which is shared, liked, re-tweeted, and shared again, blogged about, you tubed and the list goes on.

This is called the viral effect and it is what companies aim for, when their social media goes viral its like scoring a goal and it is what makes social media advertising so effective. Just 1 like or share on a post can effectively grow to expose that advert to hundreds or even thousands of potential customers who would normally never see your messages. This is because social media is a personal, reflection and so becomes an advocate for branding the  company when friends share the content over their social media site.

This brings with it another layer of credibility. When this is done right, social media can literally transform your business, overnight. However it requires a good strategy, and some creativity, and even possibly a little bit of luck, or trial and error to get something that explodes in social media terms.

However with the wrong emphasis on company promotion, so that it has an unnatural feel and social media can bring some unwanted attention that could potentially reverse your attempts at building your brand image.
Although when using this method called organic growth any mistakes can be quickly forgotten and this unpaid and natural approach to distributing content, can continue working for you virtually on auto-pilot.

For many companies building their brands, organic growth in social media is  a must have component for their digital advertising strategy. Social media channels may feature the major websites like Facebook and Twitter, or it channelled through a blog, customer forums or a smaller niche bookmarking sites.

Brian C Nissen

Email Marketing, B2B Branding

Email Marketing, B2B Branding

Fine Line Wrinkle Cream.com
Published by Brian Nissen - Visit Our Website

The Autoresponder: Building Your Business On Auto-Pilot

Building Your Business On Auto-Pilot using an Email AutoResponder

By Brian C Nissen, TrafficWave.co.uk

If your in business, you will be wanting to concentrate your time providing product or service to your customers and not having to spend time marketing.

There are so many ways to market your business since the invention of the internet and its ever increasing ways to promote your company, so you’ll not be wanting to miss out and give that opportunity to your competition.

If you do not have your own website, with an automated message system to track, build and boost your company brand, then your already missing out. And its not just websites, there are many forms of social media that companies are benefiting from everyday. Not having a Facebook page is now becoming a social no no for companies that want to sit back and enjoy the benefits of social media and advertising.

Regardless of what you think about Facebook, its a little like Bovril to many people you either love it or hate it, but whatever your views on it there is no doubt that Facebook is now a necessary part of building a brand for your company both locally and globally.

Should Marketing be hard work, ………………hell no, nobody wants to spend all their time marketing no matter how small or large your company is, with social media at every-bodies fingertips, think…..

How much easier will it be for you to build, track and boost your business if you could run your marketing programme on autopilot?

With your marketing programme running automatically for you, you would not just sit back and relax, you will be working hard, and wondering where you will find the time to relax, as you watch your sales spiral. You should be concerned with employing more staff and getting more work done, instead of wondering or worrying about where the next job is coming from.

Stop dreaming about much-needed vacations, start building relations with your customers, drumming up new business, and getting to know your customers utilising the power of the internet and social media.

I wonder how many people reading this have spent fortunes on seo trying to get to first page on Google, spending fortunes battling on Ad-words just to get your adverts seen and clicked on, only to find that visitors have come to your site and bounced right back of.

All the major companies in industry who use their websites effectively and combine their online presence with social media , know how fickle the digital customer is. The digital customer is not like the high street shopper, they do not walk into your shop and give you the opportunity to give them your sales pitch.

Digital customers come to your site to gleam information before going on to the next site to see what they can find there.

If your spending fortunes and working hard just to get visitors to your site, you really can’t afford to just let them bounce off and go somewhere else.

You need to catch their details and send them information that they can read later in their spare time, you need to keep in contact with them and send them interesting, educating and promotional information about your company product or services.

Email Marketing, B2B Branding

An auto-responder is not going to bring new visitors to your website, but handled correctly it can encourage the visitors you do have to leave a message so you can get right back to them and contact them with your company information and starting building a rapport and begin branding yourself as an expert in your field.

What is an Email Auto-responder?

I explain an auto-responder simply as a digital answer phone message for websites, its a way a visitor to your site can leave their contact details , just like they would leave an answer phone message over the phone, so you can get right back to them and give them the personal touch which all customers love.

Essentially your auto-responder, can leave an automated series of emails that will help you attract more prospects, and give those prospects some value, it can help you build credibility, build rapport and essentially attract new prospects who will want to do business with you.

An auto-responder is email marketing set on autopilot.

Article by Brian C Nissen

Email Marketing
The Autoresponder written by: Brian C Nissen
Easily Create, Send, and Track Unlimited Sales Letters Online!

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technology! Automate your online sales letters!
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Search Engine Optimization (SEO) & B2B Branding

How to Increase your Search Engine Optimization

(SEO) Page Rank.

If you host your own website, have a business website for your products or services, if your an affiliate marketer or conduct any business online with a website you may have heard of SEO or search engine optimisation.

Search engine optimization is essentially the strategy of generating a search engine friendly website. A website can be optimised to be read by people, or they can be optimised to be read by software programs. Search engines use software to read your website and therefore to be fully optimised you need to have a website that can be read by software as well as people.

Obviously software cannot read like us, it will scan a document for certain keywords and other relevant information using algorithms to measure and categorise a web-page. If you made your website perfect for search engines you would probably end up with a web-page that is unreadable and uninteresting for your readers, so you have to find a balance of providing interesting information for your readers and still have your web-page optimised to be read by the search engines.

With the right balance you can gain more exposure in the search engine results, this will basically lead to your web-site attracting more visitors, and more specifically the right visitors who want to find your web-page because they are interested in your website topic.

In the interest of diagnosing what algorithms affect the search engine results, we need to examine the motivation behind the goals of Google, Yahoo and the other search engines. Regardless of any specific search engine, all search engines are examining all of the content that is available on the Internet and then instantly deliver to the searcher all the most “Relevant” and “Authoritative” results based on any keyword.

“Relevant” and “Authoritative” Information

Relevant data: When a search engine user searches for something like “Left Handed Golf Clubs”, the search engines aim to supply a list of results that are relevant to the topic of “Left Handed Golf Clubs”. Search engines have software that will scan the data from any web-page with the key word “Left Handed Golf Clubs”. This is determined by evaluating many different factors, beginning with how the content on the web-page is written and how it is optimised for key words.

Content is King as far as search engines are concerned and this will possibly never change as web-page content is the most important factor for the search engine user.

Authorised data: In addition to content, search engines look for evidence from other websites on the Internet who are linking to your web-page. This is done with a very complex algorithm that black hat SEO analysers are always trying to understand in an attempt to fool the search engines into believing that the web-page is more valuable than it is.

This kind of deception can have a quick short term effect on your page rank, but will ultimately end with a Google slap, which will ultimately undo all the work involved in trying to fool the search engines, and possibly get your website blacklisted from all search engines.

In truth, the search engines use an algorithm that measures the quantity and quality of web-site links and social media links to the web-page. Links are Queen as far as search engines are concerned, and it is these two aspects King and Queen, that dictate who is placed on the first page of the search engine result. Many people are over concerned with social and web-page back-links, to the extent that they ignore the importance of content, however to get on first page of Google you need to get both right.

Search engine’s have developed a system that enables them to rank and display all relevant and authoritative web pages in just seconds to provide the user with information for their search, based on keywords.

Using complex algorithms search engines can make; clear, accurate and distinct differences between content that’s about for example “Left handed golf clubs” against content relevant for other similar keywords such as “Right handed golf clubs” or “golf clubs” in general. Search engines software is also able to infer semantic content in a phrase such as “south paw clubs“, and this could be included in the search.  Search engines are able to infer very intelligently using semantic and thematic connections between words, ideas and concepts.

Search engines can be aware that pages selling specialised golf sets could be relevant to the search query “Taylor made left handed golf clubs”, but they also know that websites about “Golf Set – Left Handed”can also be relevant. This software is also able to differentiate between  websites promoting things like Golf equipment and “Left Handed Irons, Drivers, Putters & Bags” and find other information that  might also be relevant to the keyword search query although they maybe categorised as a little less important.

Authority: is another factor that will influence the search engine exposure to your website. The internet is  self promoted, and any website host can post whatever they like, thus to a large extent websites are often based on opinion rather than fact.

Therefore Google and other search engines want some proof as to how much your site can be trusted. They do this by evaluating what other high grade and trusted websites think of you, its in effect similar to a popularity contest for websites. The inference being that trusted sites that  place links to another website do so through some-kind of human social or business interaction.

This is why many black hat or disreputable methods of boosting a website’s popularity do so by creating thousands of back-links, using articles that are re-spun into keyword optimised articles that are mostly unreadable by humans, but work effectively as articles that can be read by the software used by search engines.

To a search engine a back link to your site is counted like a vote in a polling system, and any web-page linking to your website is counted as a vote of confidence, and the search engines count these links as they crawl the internet, reading, scanning, and evaluating, websites.

Search engines store this data and later analyse it to safeguard and protect themselves against the kind of black hat abuse that is intended to place an emphasis on the quality of the link. This is a kind of constant war between software developers that work for the search engine companies and the software developers that work to find ways to fool the search engines, creating a tug of war effect for domination of keywords.

Thus a search engine is much more likely to trust a link from a well-respected website or an industry-related site, from a leading blog, non-profit, independent or a government organisation that’s involved with your topic of interest.

Links coming from new sites that publish thousands of new pages daily that are being built specifically just to provide links to websites and have nothing to do with you or your website topic are scratched from the search.

Your website could be eliminated from a search engine for using computer generated back-links and social media links and website views, that are designed to generate the effect of a popular website.

To improve your website ranking in search engines, concentrate on the slow and steady approach, of search engine optimising good quality website pages, publishing good quality content and adding to your site on a daily basis, building up relationships with good quality sites in your area of expertise.
For more information on this please contact me here

Brian C Nissen

 

Using safe secure and time tested methods to Build, Track, Boost Your Business Online.
Email Marketing
TrafficWave.co.uk

Fine Line Wrinkle Cream.com
Published by Brian Nissen - Visit Our Website

How to Create valuable information – Email Marketing – b2b Branding

Creating Valuable Info:

Sending information via email has to be really valuable, on topic, relevant and consistent on a regular basis or your subscribers will quickly ditch you and unsubscribe.

Yes, we know that you want to make sales and send your subscribers your offers and incentives to make the emails more valuable to you, however your email content needs to be on target and valuable to your readers also.

Which do you think is most important, building relationships or making quick sales, for a long term business strategy?

When operating online, your dealing with the same customers that would come into a shop or office, but sat at their computer in their comfort zone, they become digital customers, they may not be ready to buy when they receive your emails, and they are constantly searching for information and looking for somebody to supply them with it, ever ready and hungry for information.

If you limit the content in your emails to your promotions and offers, your emails can quickly become annoying to many subscribers.

Your Emails need to supply on topic, relevant, interesting news and advice.

This will contain Information about the relevant products or services, maybe giving information for people interested in learning about new products, upgrades and the latest trends, in the niche that you provide for. Here you can add in tips and advice that can be valuable to the customers, which can cut down on the amount of research they have to do.

You can show your expertise, and give sound advice that can come from you, your employees, or experts you hire to write relevant material for you. Your messages may contain feature tips, referrals or advice from the customers you have previously satisfied. You may want to share instructions and directions that will help your customers get the most benefit out of the products or services they are interested in.

This information can also help your customers make smarter more informed choices about the purchases or services they are interested in. Make your emails  informative but also consider making them entertaining – your content could include humour, and use engaging stories, and examples.

If you wish to make your content more entertaining, remember to remain consistent and on topic; dont upset your subscribers with irelevant of topic content. Use facts and research to give your audience more than just an opinion, engage them with valuable content that you can write your self or if necessary out-source it. Spending some good money outsourcing excellent articles is far better than offering your customers  low quality and poorly written material.

The Golden Rule
Always publish only original material and never scrape or gleam information or copy information from other websites or sources. Always assume that all content is copyright protected and consult a licensed solicitor if your not sure.

However the best rule is not to use other peoples materials full stop.

b2b Branding Your Business in Email Marketing

 

 

 

 

 

How to Create valuable information in Email Marketing and b2b Branding by Brian C Nissen

Fine Line Wrinkle Cream.com
Published by Brian Nissen - Visit Our Website

How I beat Google Ad-words, Facebook, Bing and Yahoo

No more spending fortunes to get clicks on my website.

We all know that the best way to get visitors to your website is to get on first page on the search engines. This is organic growth and it can can take a lot of specialised knowledge and time to reach this position, and even when you get there, its just as hard being able to remain there.

The next best way to get visitors is ppc or pay per click advertising, and this can cost a fortune, I have worked with Google Ad-words and Bing and even Facebook advertising to get visitors to my website. Even with Bing which is a much cheaper way to get clicks than the others, with a $100 budget you can still only get 60 plus clicks to your website. To get 300 clicks can cost a small fortune and even though you are paying for this privilege, these advertising companies make you jump through hoops to make sure your ads meet their approval and will often disapprove ads with petty rules that make you have to work to get the opportunity to advertise on their network.

This month I succeed in getting 300 clicks, through ppc advertising and all for the simple monthly charge of $19.95 per month.

Check out The online advertising network here……

http://www.theonlineadnetwork.com/affiliates/t.php?rid=13282

Good Luck, beat the search engine prices and still get great results…

http://www.theonlineadnetwork.com/affiliates/video1.php?rid=13282

P.S
If thats not enough to beat all you can also join our team build and get your monthly subscription paid for you.

http://www.theonlineadnetwork.com/affiliates/myteambuild.php?rid=13282

 

Best Regards

Brian Nissen

http://affiliatesuccess.club

Fine Line Wrinkle Cream.com
Published by Brian Nissen - Visit Our Website

Trafficwave and Aweber Auto-responders Email Marketing

Auto-responders and your Email Marketing Technique

Trafficwave and Aweber Auto-responders

written by: zaniemarurumi

aweberAn Auto-responder has to be the cheapest and fastest way to get your message out to a list of people all at once. You can get people to subscribe to your Facebook fan page, but try and send them a message all at once and you’ll see that only a small percentage of your fans will see it.

 

With an Auto-responder everyone on your list will receive your message.

 

However you may want to read a few auto-responder reviews before choosing one. My favourite is Trafficwave, however there are others such as Aweber and Get Response.

Auto-responders are a great way to send new prospective customers and also all your loyal returning customers, updates and news of your company products or information, you can even deliver free downloads in return for their subscription to your newsletter.

However; whatever your intention, using an auto-responder is as fast as just sending out a single email but instead each customer would be receiving an email from you as if you have sent to them one by one.

So, what is the criteria to look for when you selecting a autoresponder?

1) Reliable Delivery

Good auto-responders need to ensure that your email is delivered. Some auto-responders may claim that your email sent is 99% guaranteed. Which means that out of 100 emails sent, 99 of your emails will be delivered to its recipitent.
You will be wanting to ensure that your emails will get delivered and not get caught by the spam filters, and you need to note that  this problem can be increased considerably if you use a free email address for your marketing campaigns.

2) Price

Should you get a free auto-responder or pay for an auto-responder?

If you are serious about your internet business, you should consider paying for your auto-responder.  A free autoresponder will send out your emails together with their own email advertisement. So because these  free companies use advertisements to fund their business,your subscribers will read their advertisement first before reading your messages.

You will find that you are actually promoting other people products first and not your own.  Also some auto-responder companies can increase their prices, as you increase the number of your subscribers, this can get very expensive as you grow your list.

3) Good customer support

You should find out how good is the customer support for the autoresponder. The customer support should be available to you at all times and they should be friendly, supportive and competent. You should also find out whether you will be charged for direct phone access as some companies are beginning to do so.

4) Unlimited campaigns

A good auto-responder will allow you to set up as many email campaigns as you like. They should allow you to manage multiple lists. For example if you are running a music business, you should have a separate list of people interested in country, jazz, pop or hip hop music. This will allow you to target your market more specifically.

5) Amount of emails sent

Some auto-responders will set a limited amount of emails that you can send to your list. They will also charge you highly for emails sent after you have exceeded a certain number. A good auto-responder like Trafficwave should allow you to send an unlimited amount of emails to your list.

6) Flexibility of the auto-responder

You should find out how flexible is the auto-responder at managing your list.

Can you move your people from one list to another bigger list?

Can you segment them again depending on whether they open their emails?

Choose and auto-responder with a 30 day free trial to get to see how it works, and if you like it.

7) Counting Subscribers in your list

If your paying extraa for the amount of subscribers you have, then you should know how the auto-responders is counting your subscribers.

For example if you have 3 lists and 3000 members appear in the 3 lists, how does the auto-responder count them?

Will the auto-responder count them as 3000 members or you have 9000 members?

This is especially important if your auto-responder charges increase with the number of your subscribers.

8) Ability to broadcast

A broadcast allow you to send out a single message to your lists on “live”.  A good auto-responder will allow you to broadcast your message and the option to broadcast is wide.

For example you can select whether to broadcast your message to only one list or to all your lists.

In Internet Marketing, Aweber has pretty much become an industry brand name as far as email auto responders go, however it can get very expensive and it is often preferred for its unnecessary bells and whistles which cost extra.

With a simple basic auto-responder that does the job you need it to,  just as well for one standard low price then Trafficwave is my preferred choice. You can quickly run and create email campaigns with ease and it has, powerful email marketing tools. Trafficwave makes it very easy to get your first campaign started, and even if your just starting out. The site has a ton of online video tutorials that show all the auto-responder techniques and strategies.

aweber

 

written by zaniemarurumi

Fine Line Wrinkle Cream.com
Published by Brian Nissen - Visit Our Website